Disney+ Teases Creator-Driven Content as It Launches Vertical Video Feature

Disney+ May Add Creator Content As it Launches Vertical Video Verts × Skip to main content By Alex Weprin Plus Icon Alex Weprin Senior Editor alexweprin Follow Sign Up View All March 12, 2026 6:48am Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment "Verts" on Disney+ Disney Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Disney + is launching its short-form vertical video product this week, in what the company teases as “the first scene of the first episode in a multi-season series.” The product, which will adopt the “Verts” moniker already used by ESPN in its own app, will initially launch with vertical video cut from the company’s 100-year entertainment library. But it is teasing potential future additions, including “content from creators that reflects our fandoms, plus other storytelling formats, content types, and personalized experiences.” Related Stories Business Josh D'Amaro Sets New Leadership at Disney's Lucrative Experiences Division Movies When and Where to Stream 'Zootopia 2' at Home In other words, creators who celebrate or highlight the films, series, theme parks or other Disney properties may play a role in that future, as could, perhaps, formats like microdramas or other short-form entertainment fare. Verts will launch in the navigation bar on mobile devices, letting users easily swipe through scenes or moments from Disney films and shows, just like they would on TikTok or Instagram. Disney says that it has developed an “advanced recommendation algorithm” that will feed users content that it thinks they will find interesting. The company announced its planned push into vertical video in January at CES, as part of a number of other announcements on features coming to the streaming platform. Disney has already said that it plans to bring some content created by OpenAI’s Sora to Disney+ in a “curated” way, though that deal has not quite kicked off yet, with the companies still working out the execution of it. However, bringing creator-led content, be it from YouTubers, TikTokers or others, would be another significant expansion, should that come to fruition. There are a number of popular creators who share thoughts and content about Disney characters and IP, so leaning into that fandom makes a certain amount of sense. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up Toronto Film Festival TikTok to Resume Local Sponsorships After Deal to Stay in Canada The Walt Disney Company Paul Roeder to Lead Global Communications for Disney Kris Heller Kris Heller Elevated to Partner at Independent Artist Group (Exclusive) Simon Fuller Google and Range Media Partners Tap Veteran TV Producers for Microdramas Slate CAA CAA Adds Executives to Entertainment Partnerships Team (Exclusive) RTL Group RTL Group Bets on Streaming Pivot as Sky Deal and HBO Max Partnership Reshape Business The Definitive Voice of Entertainment News Subscribe for full access to The Hollywood Reporter SEE MY OPTIONS Sign Up From the Magazine Conan O’Brien Just Can’t Help Himself By Mikey O'Connell When Hollywood Needs a ‘Hail Mary,’ They Turn to Phil Lord and Chris Miller By Aaron Couch No One Ever Dominated the Oscars Like Francis Ford Coppola in 1975 By Paul Fischer Oscars’ Youngest Winners: “Where Do I Go From Here?” By David Canfield Most Popular ‘Scarpetta’ Review: An Oddly Cast Nicole Kidman Makes the Most of Amazon’s Uneven, Overly Familiar Patricia Cornwell Adaptation By Daniel Fienberg Harvey Weinstein: The Rikers Interview By Maer Roshan Adam Scherr, FKA Braun Strowman in WWE, Launches Production Company With Magilla Entertainment (Exclusive) By Tony Maglio Must Reads Harvey Weinstein: The Rikers Interview By Maer Roshan The Nine Lives of Jason Bateman By Lacey Rose Benicio Del Toro on Bonding With Leo, Rewriting PTA and His First Oscar Nom in Decades By Seth Abramovitch Icon Link Plus Icon The Hollywood Reporter is a part of Penske Media Corporation. © 2026 The Hollywood Reporter, LLC. All Rights Reserved. THE HOLLYWOOD REPORTER is a registered trademark of The Hollywood Reporter, LLC. Powered by WordPress.com VIP Icon Link Plus Icon The Hollywood Reporter is a part of Penske Media Corporation. © 2026 The Hollywood Reporter, LLC. All Rights Reserved. THE HOLLYWOOD REPORTER is a registered trademark of The Hollywood Reporter, LLC. ad